Send Proper Email Messages to Your Marketing List
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by: ChrisBlanchet
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Word Count: 467
Building an e-mail list takes time and effort. If you have succeeded in building a list, you may have hundred or even thousands of names and addresses for people who are great prospects who are primed and ready to buy the products you sell. What a feeling of relief to have accomplished such a feat!
So what happens next? Writing an e-mail follow-up or a broadcast message to your e-mail list might seem like an easy thing to do when, in fact, it can be way more intimidating than putting the list together in the first place.
After all, the last thing you want to accomplish with your message is to offend your prospects by taking the wrong approach or by inserting even one line that they may perceive as marginally offensive. Once this happens and your prospects start clicking the dreaded "unsubscribe" link instead of your product link, then all of that hard list-building work will have been for nothing.
One of the key things the professionals at Responsive Tutorials teach in their E-Mail Marketing tutorial is that you will have greater success with your marketing list in terms of not only keeping your leads but in selling to them if you alternate your follow-ups and broadcasts from "content" to "marketing."
This means first sending a content e-mail with no marketing links. This will add value to the relationship and establish or strengthen your reader's trust in you. The following message can promote a product, of course. Ideally, this product should have strong relevance to the content-heavy e-mail sent previously. Most importantly, alternating your messages between content-focused to marketing-focused allows you to keep your marketing list from clicking the unsubscribe link.
With more and more e-mail getting dumped into inboxes these days, there is another important lesson we need to learn: How to get your marketing list to not only open your e-mail when there are so many others there clamoring for attention, but to look forward to your messages! In other words, writing an effective e-mail is just the starting line. Other topics in the Responsive Tutorials course include proper formatting for your message so that your readers will take action, effective subject lines, and brainstorming. The end goal: to turn those readers into steady buyers.
Responsive Tutorials course comes at a price of $47. The nice thing is that the content is video, making it more manageable than an e-book. They provide 48 minutes of easy to follow content spread across eight specific lessons. The nice thing about the tutorial is its simplicity. (Also, as a bonus for ordering, their site is offering a no-charge copy of Brad Callen's 84-page e-book, Search Engine Optimization Made Easy, allegedly worth the price of the tutorials -- however, it is not part of the course, so its content was not reviewed here).
About the Author
Chris writes product reviews for Quote Stork. Don't forget to visit Responsive Tutorials for E-Mail Marketing Video Tutorials. Get a totally unique version of this article from our article submission service
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